Transform Your Digital Marketing & Sales Strategy Today
Digiland Creative Agency is Rwanda’s premier integrated digital marketing and sales partner, delivering measurable growth for SMEs and NGOs since 2021
Our services
We provide integrated digital marketing, brand development, sales enablement, content creation and specialized NGO support. Our services range from SEO and social media management to impact storytelling and CRM training.
Digital Marketing
Brand audits, logo design, customer retention campaigns.
Marketing Strategy & Brand Development
Content Creation
Social Media Management
SEO, PPC, email/SMS marketing, website development.
Video production, photoshoot, graphic design, thought story telling.
Platform optimization, influencer partnerships, community engagement.
Sales Enablement
CRM setup, lead generation, e-commerce optimization.
User friendly websites, e-commerce websites, S.E.O, Portfolio.
Impact storytelling contents, grant writing, donor campaigns.
social media posts, brochures, posters, flyers, menus, etc
Website design and development and Mobile apps
NGO Specialization
Graphic design
STRATEGY
You need to put a plan in motion to achieve success in the complex world of marketing. Without a playbook to keep you on track, you will miss key opportunities. Our team will analyze the market, your competition, and your business to develop a detailed marketing strategy to achieve the best results.
CONTENT CREATION
THINKING DIGITALTHINKING DIGITAL
Every marketing campaign is powered by content. And that’s the baseline. What you need is relevant, engaging, and inspiring media that speaks to your audience and represents your brand to a tee. Without these ingredients, you cannot hope to capture the market’s attention.
The large majority of the world’s consumers shop online, so it only makes sense to place your content where your audience is already interested in making a purchase. Unless you know how to read the data, optimize your content, and inject convincing CTAs to appeal to your base, then you’re whistling in the wind.
EXPLORE OUR WORK
THE B HOTEL
THE B LOUNGE
CUMBINN
ARTH BIOBAG
BASIL INDUSTRIES
HOME FREE HOTEL
FULL-SERVICE MARKETING
We are a full-service agency specializing in branding services, content creation, web development, and marketing, so we often work with businesses at the very start of their lifespan. This is a smart business strategy as it consolidates your business’s earliest and most immediate needs while making sure they align with your short and long term business goals. By planning your annual marketing strategy at the same time we are creating your logo, establishing your brand guidelines, planning your media productions, and building your website, we can perfect all of your marketing collateral, ensuring that your brand is telling a cohesive story from the very beginning. It’s impossible to secure this level of foresight and planning if you distribute your branding, content, and marketing needs to various agencies or freelancers. However, by bringing all of this in-house, you can monitor and optimize every aspect of your marketing to achieve amazing results.
2. BRAND GUIDELINES
With a finalized logo design, we will begin crafting your brand guidelines. This document informs internal team members of brand usage, ensuring that your team understands exactly how to communicate and present your brand to consumers. This explains and rationalizes text usage, imagery, language, design applications, and the core values that your brand embodies.
1. LOGO DESIGN
First, we will design your logo. After studying your business, industry, and the market you will be competing in, we will have a keen understanding of a design that will resonate with your targeted demographics and accurately represent your brand. Once we present options and narrow down the best logos, we will fine-tune the design and modify it to be used on various platforms for consistency.
3. CONTENT CREATION
Once it is decided how your brand will communicate with the world, we will get to work creating beautiful media. In the early stages, this will be used to populate your website and market your business on social media and Google. In the long-term, this will create the basis of your brand’s narrative, which is why it is such an advantage to have these elements follow a specific style from the get-go.
Now that your website is designed to convert qualified leads, we can begin sending users to select landing pages purposed to deliver on your business’s most urgent needs. The reason digital ads are so effective here is that they cover three key phases of marketing: prospecting, conversion, and advocacy. These are the necessary stages that generate loyal, recurring participation from consumers.
4. WEB DESIGN
4. DIGITAL ADS
Before marketing your business, you need a place to send consumers, which is why web development is a major aspect of marketing. If you understand your business goals from the very beginning then we will have no problem designing and developing a website that will deliver on your short and longterm needs. It’s safe to say that your website is your most valued storefront.
1. LOGO DESIGN
At the heart of our marketing services lie content creation. You cannot hope to create brand loyalty amongst your consumer base without sharing fantastic content. Unlike other marketing agencies that will outsource your content needs to freelancers, we do everything in-house. Not only does this limit the amount of communication needed to get a project off the ground, but it also ensures that your content fits in perfectly with your marketing strategy. Furthermore, our team is vetted and accountable, so you can trust that all of the media we deliver will be of the very best standard. We also store all of your content for life, so at any point in your business’ lifespan you can revisit videos, photography, and graphic design work to repurpose brand new assets for the most current initiatives.
Content creation is at the heart of a successful marketing strategy. Hence, it’s the perfect time for every business, regardless of its nature, to invest in high-quality content creation and production to reach greater heights. Known as An Idea Agency, we provide businesses with exquisite creative marketing services in Los Angeles, NYC and South Florida to help them see what original, organic, and innovative content can do for their entrepreneurial success and realize what their business is essentially lacking. If you want your business to have boosted conversions, popularity, sales, and internet rankings, reach out to us for our creative marketing services today!
VIDEO PRODUCTION SERVICES
PROFESSIONAL PHOTOGRAPHY
BRANDING & GRAPHIC DESIGN
Harnessing the power of emotions
The art of visual storytelling
Position your business for maximum exposure
CONTENT IS KING
Within the umbrella of content creation exists SEO Copywriting and Content Writing.
SEO Copywriting and Content Writing are two sides of the same coin. One helps to make your website searchable for keywords relevant to your business while the other aims to convert consumers and make them take a specific action. This makes written content, especially SEO Copywriting, one of the most essential aspects of marketing. Together, they teach search engines and content algorithms about your business, essentially categorizing your brand and ranking your publications based on the value they provide consumers and the steps they encourage them to take. The tricks of the trade for content writing change with consumer search behaviors so it’s important to adapt to new standards/expectations in order to stay on the front page of Google. For these reasons, you need a skilled team of writers and researchers who will learn everything about your brand and industry and frame these conversations to be both inviting and interesting. This goes well beyond blogging and the written content populating your website. Every representation of your brand, no matter if they exist digitally of tangibly, need to follow these standards to create effective marketing funnels.
SEO BLOGS
SOCIAL MEDIA
Every month, we will publish a collection of SEO-optimized blogs to increase your ranking on Google and move consumers through your marketing funnel. These blogs are optimized for keywords and phrases specific to your industry, business, and targeted demographics. With consistent blogging, we will increase your brand’s authority, making your website a major point of interest for consumers seeking knowledge and original content.
Social media is another rich space for organic marketing. Not only can we publicize your blog content for free, but we can also engage your followers in conversation to build upon the consumer-brand relationship. This is where visual content shines. Using original, stunning media, we will capture your audience’s attention and move them deeper into your marketing funnel while building community in the process.
Email marketing remains the most powerful methodology in organic marketing. No other marketing effort produces the number of conversions that email marketing does. It’s a direct line of contact to your consumer base — one that they read on a daily basis. Though emails are the hardest piece of personal information to get from consumers, they are among the most valuable.
We use a three-pronged approach composed of inbound and outbound marketing to develop your brand’s voice, enable authentic and wholesome interactions with your consumer base, educate and convert blog readers, and drive traffic to essential landing pages. Our methodology will teach your audience the value of your products or services, win over their interest, and encourage them to take action whether that’s making a purchase, reading more original content, sharing your blog, signing up for your newsletters, or following your social media. With all three of these systems in place, we can easily drive engagement, increase acquisitions, and generate profitable conversions with high ROI.
SEO COPYWRITING + CONTENT WRITING
ORGANIC MARKETING
Organic marketing will only take you so far, which is why paid marketing is such an essential piece in the overall strategy. Whether your ad spend budget is big or small, even a few hundred dollars will put you in touch with consumers you may not have reached before. Naturally, with a larger budget, you can target the most qualified leads, re-engage interested consumers, extend your marketing umbrella to include more people, and maximize revenue and sales. But, just as organic marketing requires patience, so does paid marketing. Results will not surge overnight, but they will eventually snowball, and once they do, you’ll see that your investment was worth every penny.
PROSPECTING
CONSIDERATION
CONVERSION
The goal of sales prospecting is to move potential customers or clients through your sales funnel until they eventually convert into revenue-generating customers. In this phase, we will target the most relevant audiences based on behavior and interests. Then, we will create brand value and slowly introducing your products or services while ensuring your ads and articles are seen everywhere.
During the consideration phase, we build a deeper relationship with your prospects in order to introduce them to your products or services. This phase is more “product benefits” centric and will prioritize re-engaging users who have shown the most interest in your brand. The ultimate goal is to say top-of-mind by leveraging social media ad spend to retarget audiences based on their behavior and engagement.
During the conversion phase, we will drive prospects to purchase while strongly encouraging repeat buying via promotions like free shipping and high discount messaging. With Cost Per Acquisition in control, we can now scale your budget and drive more revenue. The main focus is to re-engage with users who are ready to purchase, which will ultimately drive sales revenue and increase ROAS.
GOOGLE ADWORDS - META AD SPEND
PAID MARKETING
Empowering Brands Through Digital Innovation
At Digiland Creative Agency, we specialize in elevating SMEs and NGOs in Kigali with tailored digital marketing strategies that drive visibility, leads, and customer loyalty for sustainable growth.
4+
years of expertise
Why Choose Us
Creativity, Results-Driven, Customer-Centricity, Integrity, Collaboration.
Get in touch
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